I've Said It Before, I'll Say It Again
I've Said It Before, I'll Say It Again
Sony has the worst ad department in the world.
http://kotaku.com/gaming/this-is-nudity ... 266623.php
http://kotaku.com/gaming/this-is-nudity ... 266623.php










- WiizerFanboy
- I love Sony, because Q says so
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- BreakmanX
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They teach you in ad related school that the best way to advertise a product is not to show the product and inform, but to make a memorable image not relating to the product. We discussed a little of this at my film class in USC when we discussed ads. Most people don't remember specifics about the product, but would remember things like a hot woman drinking beer, or even more so (I'd assume) a naked woman. Its more about psychological connections than, "this product does this many gigaflops."
I rarely connect with advertising, so I'm not even going to comment on this particular ad regarding what I think. I rely on research of whatever product I'm purchasing.
Its funny that the stuff that pisses us off about things is usually the stuff that attract the majority of people.
I rarely connect with advertising, so I'm not even going to comment on this particular ad regarding what I think. I rely on research of whatever product I'm purchasing.
Its funny that the stuff that pisses us off about things is usually the stuff that attract the majority of people.
- WiizerFanboy
- I love Sony, because Q says so
- Posts: 2004
- Joined: Tue Oct 03, 2006 2:48 pm
hmm that's actually a good point. When i think of ps3 now i think of that sexy ass walking into the shower...BreakmanX wrote:They teach you in ad related school that the best way to advertise a product is not to show the product and inform, but to make a memorable image not relating to the product. We discussed a little of this at my film class in USC when we discussed ads. Most people don't remember specifics about the product, but would remember things like a hot woman drinking beer, or even more so (I'd assume) a naked woman. Its more about psychological connections than, "this product does this many gigaflops."

This is reminding me of the PS3's creepy baby commercial. Except I think that worked the wrong way and uh...scared people off the product.BreakmanX wrote:They teach you in ad related school that the best way to advertise a product is not to show the product and inform, but to make a memorable image not relating to the product. We discussed a little of this at my film class in USC when we discussed ads. Most people don't remember specifics about the product, but would remember things like a hot woman drinking beer, or even more so (I'd assume) a naked woman. Its more about psychological connections than, "this product does this many gigaflops."
I rarely connect with advertising, so I'm not even going to comment on this particular ad regarding what I think. I rely on research of whatever product I'm purchasing.
Its funny that the stuff that pisses us off about things is usually the stuff that attract the majority of people.



- WiizerFanboy
- I love Sony, because Q says so
- Posts: 2004
- Joined: Tue Oct 03, 2006 2:48 pm