I've Said It Before, I'll Say It Again

[mecha]

They teach you in ad related school that the best way to advertise a product is not to show the product and inform, but to make a memorable image not relating to the product. We discussed a little of this at my film class in USC when we discussed ads. Most people don't remember specifics about the product, but would remember things like a hot woman drinking beer, or even more so (I'd assume) a naked woman. Its more about psychological connections than, "this product does this many gigaflops."

I rarely connect with advertising, so I'm not even going to comment on this particular ad regarding what I think. I rely on research of whatever product I'm purchasing.

Its funny that the stuff that pisses us off about things is usually the stuff that attract the majority of people.

Now look how much publicity and news on gaming websites these commercials are getting, as well as discussions on forums. Success? I think so.

[RurouniQ]

I dunno. I know they say that there's no such thing as bad publicity, but when your little commercial inspires more confusion and ire than anything else, I wouldn't call that successful.