It doesn't surprise me that The Sims is such a hot seller. To judge it by the standards of another game (heck, to even LIST it with the others) doesn't seem fair. I would think it taps an entirely different market than the one this show represents... one of which I am also not a part.
Face it. It's a fish tank... but with "cool people" as its inhabitants. It's a "virtual dollhouse." I'm sure that would appeal to a lot of folks who are not "gamers" in the traditional sense, and that is where those vaporous numbers are likely coming from.
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